When every other headline tells us the economy and planet are crumbling, when all concerns pale next to the demise of Mammon, how do we keep biodiversity, if not at the forefront of, at least somewhere in people’s minds?
Biodiversity is the poor relation of environmental concerns – a fringe concern isolated at the edge of the anthropocentric interests of the majority; the biodiversity sector a small band of altruists, whose passion marks us out as oddities amongst a nation of consumers.
“Why does biodiversity matter?”
“It just does!”
We sustain this fantasy at the cost of our cause. Altruism is dead. It’s time to admit our preference for one species above another, to recount with joy those minor and mind-altering stories of personal encounters with wildlife, to acknowledge the economic value of the natural world and join the rest of the world in unashamedly embracing our selfish gene.