Design Concept – Warner Bros.-0

Design Concept – Warner Bros.

When planning major publicity events, Warner Bros. need to sell their ideas internally before the public have a chance to experience the real thing. Events always have the wow factor and take elements of the film out into the public realm.

When Pacific Rim II was released, the European Publicity team wanted to sell the film with an event that would sell the colossal scale of the ‘Jaegers’ in the film; embedding body parts of a Jaeger in the sands of various European beaches. Auk created concepts for the first essential stage of the process – selling the idea to their own team.

  • Date: 2013
  • Categories: Commercial / Graphics / Internal Comms
  • Client: Warner Bros
  • Location: Europe
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